Real Estate Professional Sales Workshop
The only measure of success, ultimately, is deals!
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Workshop Content

General Concepts

  • Concept of Predictable Behaviour
  • Best Interests-Belief - Predictable Outcome
  • Communication - Telling vs Drawing Conclusions
  • Prospecting, Presentation, Performance
  • Conversions
  • Leverage

Specific Concepts

  • Agent Value Proposition
  • Principles of Selling and Sales Profiling
    • Best Interests
    • Client Perception
    • Concept of Trust, Distrust and Comfort
    • Decision Making Process
  • The Concept of Predictive Behaviour
  • Listing Presentation Must-Haves to Address
    • Biography
    • Experience
    • Marketing Plan
    • Dynamic Strategic CMA
    • Commission
  • Constructing an Agent Profile
  • How To Compete
  • CMA (Comparative Market Analysis)
    • Valuation vs Pricing
    • Strategic Elements
    • Interpretation of Data
  • Presentation of CMA
    • Pricing Strategy and Dynamics
    • Buyer Profile
    • Polarization vs Consensus vs Leadership
    • Having a Prospect Draw Your Conclusions
  • Role of Marketing
    • Clients Perception
    • Property vs Lead Generation
  • Listing Management
    • Frequency of Contact
    • Managing Expectations
  • Securing Buyer Agreement
    • Browsing vs Buying
    • How to get a buyer to purchase in 30 days
  • Negotiations and the Three Other Guys
  • Reconstruction of Value Proposition
  • Elements of Presentation
    • Presentation Corridor
    • When a Presentation Starts
    • Information Gathering
    • Active Self Checking & Prospect Confirmations
  • Closing and Transition Points
  • Follow Up and Commitment Steps
  • Negotiating Commission
  • Forms of Prospecting
    • What has to happen
    • Dynamics of the Shift in Interests
    • Passive vs Active
  • New Client conversion
    • Sign calls
    • Showings
    • Open Houses
  • Referrals
    • Weight of Influence
  • Sales Ethics and Responsibility of Influence

Testimonials

Our clients have something to say...

I really enjoyed how interactive the workshop was. Overall I loved the workshop and would take it again.

Jason Ho
Sales Representative

I think it is very practical and hands-on learning experience. Best course I ever had!

Lisa Li
Sales Representative

In my opinion Agents have to take this Course by GN Allen and Hausmart. This is a great way to know How to make Phone calls, How to land an Appointment and get deals. I have been through many training programs before but none of them taught me the right way to do a CMA, or right way to get a deal. Closing has always been a problem but through this workshop I know exactly how to handle the situation. What to Say and When to Say it. This is my honest opinion for agents who are looking for a long time career in Real Estate. Take this workshop and know the right way to success.

Olivia Moras
Sales Representative

Great experience and learned lots of ideas relating to all aspects of real estate sales including prospecting, meeting with clients, presentations and getting documents signed!

Jolly John
Sales Representative

A workshop is so worth it. I have always wondered how similar we are to every Buffini, Chris Leader script and here is the answer. Now I see the difference. I see the changes in my mind and how I communicate. I must change too. I see how I am going to prospect and how I am going to handle Open Houses but most of all I see how to handle listing presentations.

Tasnim Jivaji
Sales Representative

This workshop has been a great way to learn how to overcome my weaknesses. It has allowed me to see them from a different perspective and most important, helps me to be me and not a script. Explaining every possible situation and the course teachings were clear, useful and reflected your extensive knowledge of the industry.

Efrain Soto
Sales Representative

This workshop took into consideration real situations with real solutions and taught the reasons and fundamentals behind scripts so that if you have to deviate you can adapt.

Wayne Guthrie
Sales Representative

I enjoyed the workshop. I liked the approach to prospecting and how the workshop combined 'science and art'. Learning while having fun.

Ben Nimour
Sales Representative

Enjoyed this workshop and got my money's worth (worth every penny) and more! Practical and just what I needed. I had refused to take **** but I definitely recommend this course to other realtors. The format is very entertaining. The content is very good-lots of 'meat' and no empty marketing promises/wording. Wish this workshop was taken a year to two ago.

Agnes Maing
Sales Representative

This workshop was amazing. Very good at explaining what to do and why we are doing it. The workshop is more about effective and compelling communication rather than high pressure (like other courses) and I respond well to that. The construction of prospecting scripts have purpose and my previous scripts did not. I far prefer this course to others I have taken.

Susan Naccache
Sales Representative

Excellent workshop! I have learnt new ways of prospecting on phone and in person. My presentation skills while on listing appointments or with buyers are very effective after attending the course. The workshop has equipped me with new updated materials relevant in today's real estate industry that I can use during my meetings with clients and has definitely made me very competitive in the real estate business. Personally I feel any missing puzzle is fixed by attending the course.

Hemavathi Shankara Narayana
Sales Representative

It was my pleasure to take this workshop. I learned a great deal and was able to secure clients from your Open House conversion process. I was new to this filed and was not sure how to proceed. This workshop showed me how to get started. I recommend this workshop to every real estate salesperson.

Fatima Qureshi
Sales Representative

I would recommend this workshop to new or experience realtors. I learned new and effective ways to communicate with buyers and sellers and look forward to increased business utilizing all the new strategies I learned during this workshop.

Jagjeet Kaur
Sales Representative

The workshop has been very informative, interactive and full of fun. I learned a great deal that will aid in increasing my deal flow this year.

Tony Vashist
Sales Representative

I have been a real estate agent since 2012. Since taking this workshop I feel great and am now confident in securing appointments and landing clients. I highly recommend this workshop.

Assad Khandaker
Sales Representative

The training imparted by GN Allen during this workshop has improved my real estate knowledge and showed me how to put that knowledge to practical use and achieve results.

Anil Walia
Sales Representative

I am an experienced and productive agent. This was a great workshop for the beginner but it was also amazing for an experienced agent. When I put what I learned about sign calls into practice I was able to secure multiple meetings while participating in the workshop.

Pal Randhawa
Sales Representative

I really enjoyed this workshop and wish it had been longer! As much as I hate role play I clearly saw the benefits and appreciated your push in the right directions. I hate paying for things especially when I am transitioning and money is very important BUT I really felt this workshop was invaluable.

Nancy Prete
Sales Representative

Before I began this workshop I was not sure the best way to proceed to take my business to the next level. Allen's approach was very realistic and has provided me with a roadmap to move forward towards becoming a star agent. I learned strategies that enhanced my prospecting, listing presentation and marketing skills so I can execute deals successfully.

Basil Cornwall
Sales Representative

I definitely like, enjoyed and learned a lot of new things in this Power Conversion Workshop. I have been using traditional agent statements that are not believable. In this seminar I learned how to communicate differently and how I can make a difference. I definitely recommend this workshop to new and old agents who want to go to the next level and make lots of money in real estate. Thank you Allen

Cora Cristobal
Sales Representative

An excellent workshop that has changed my mindset and consequently my method of prospecting and presentation.

TusharMathur
Sales Representative

I personally benefitted from this workshop a great deal especially with regard to prospecting. Overall presentation was excellent.

Ijaz Ahmed
Sales Representative

This was a very helpful workshop. The systematic approach and the course delivery were effective contrasting with what currently is practiced in the field and what should be done now in the field to be successful.

Cynthia Dwyer
Sales Representative

I absolutely enjoyed the power conversion workshop with Allen. I feel much more confident dealing with prospects and clients. It is important knowing what works and what doesn't and this class has elaborated well on this. A wealth of knowledge for sure. This course is worth taking!! Thank you.

Fatima Nadhir
Sales Representative

Learned quite a lot of information that I had not learned in 9 years. Highly recommended to new and old agents.

Hilda Ramchandani
Sales Representative

The role playing in this workshop was very useful in really understanding the process of converting a potential buyer or seller. My confidence has improved now that I better understand the concept of prospecting and conversion.

Errol Gaghadar
Sales Representative

I would like to thank you for being a great coach, My sales skills have improved, I can communicate more professionally with potential Buyers and Sellers and are better able to answer their tough questions and have more confidence in my real Estate career. For this and so much more, Thanks

Vahid Majidi
Sales Representative

This training has had an immediate positive effect on my business. I found the sessions to be very practical and I have already used a great deal of what you have taught to close business, and secure listings and buyers with signed buyer agreements. I would recommend your sessions to new and experienced real estate agents.

Sara Alizadeh
Sales Representative

I have enjoyed your training sessions and it has helped me in my everyday dealings. You take a practical approach that I can immediately use in my business and I would highly recommend your workshop to other agents.

Eli Rastikhah
Broker

This has been the most beneficial workshop I have participated in. The content focuses on both practical and strategic thinking with a perspective that is uniquely different than that of most sales agents. It is designed to strengthen communication skills which are inherently essential to the success of any sales person. I would highly recommend the workshop. It is well worth the investment.

Allen Jefferson
Sales Representative

Allen has a very thorough understanding of Real Estate and human psychology. He explained very clearly and logically what works, what doesn't and why for all aspects of the real estate sale: prospecting, presentation, marketing, listing management and closing the deal. The role play component is absolutely necessary to put yourself to the test right away.

Attila Kocsis
Sales Representative

Truly a unique approach! We applied Allen's instruction on 2 presentations immediately following the course and retained both clients. The value this course offers is worth exponentially more than its cost.

Avi and Dee Moore
Sales Representative

Allen is a fantastic sales coach. He is very detailed and the details are what makes his program successful. I would recommend this course to any realtor, regardless of experience.

John Radtke
Sales Representative

Fantastic Workshop! Workshop24 had an immediate impact on my business. It is logical, practical and doable and I would recommend it to new and experienced realtors. Wish I had done it 30 years ago!

Bill Orr
Sales Representative

Best workshop I have ever done. I see this as the foundation to my real estate career.

Gustavo Romero
Sales Representative

This workshop was absolutely beneficial and worth every dollar paid. Workshop24 had all I was waiting for and included everything from prospecting through to presentation and completion of the transaction. I appreciate and am grateful for having the opportunity to attend such a beneficial workshop.

Suhair Al Bashir
Sales Representative

Very practical. When asked if I would recommend Workshop24 to other realtors my answer was 'the smart ones'. Great practical tools for everyday situations that takes you many notches above other realtors. A confidence builder for sure!

Heather Martyniuk
Sales Representative

Amazing Workshop. Very glad I took part and after completion believe Workshop24 is underpriced! Originally I was hesitant on spending money on training but now believe if I had carried on with the same thought process and strategy I would not have had a chance at being successful in my real estate career.

Dustin Sidhu
Sales Representative

Workshop24 gives a lot of knowledge on dealing with the current real estate market and is more up to date than other training I have received. I would recommend it to new and experience realtors. Workshop24 has already had a positive impact on my business.

Saima Gillani
Sales Representative

Fantastic Workshop and the best I have taken so far. It focused on sales techniques, not real estate generalities. I have already recommended this workshop to new and experienced realtors.

Kelly Smith
Sales Representative

I would like to take the time to say a 'Big Thank You' for the training program. I was fortunate enough to attend. The content was relevant and delivered in a very practical and easy to grasp and understandable way. I am confident this training will benefit me in the weeks and years ahead.

Connell Jaciato
Sales Representative

Fantastic explanation to the process of sales prospecting and presentation and great ways to establish credibility with prospects. I hate Role Playing but know it's necessary and definitely the direction needed to accomplish and create confidence.

Jeannette DiCarlo
Sales Representative

Workshop24 Schedule

You can’t enable, empower, and activate sales professionals by meeting or speaking to them once a week.
Developing Dynamic Communication and Sales Skills requires time, intensity, accountability and practice.

 

Workshop24 Schedule

Register early to guarantee your spot

Location Your Brokerage
Times Morning Session or Afternoon Session
(Tuesday - Thursday)
Classroom Time 42 hours (12 sessions of 3.5 hours)
Workshop Duration 4 Weeks
Earliest Available Booking Date by Brokerage
Morning Session Please Inquire
Afternoon Session Please Inquire
Cost per Agent (Charged to Agents Directly) $799 + HST
Max # Participants 24

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